Can Bavian clean up my old Google Ads and Merchant Center setup before it starts?

Not before it starts. Bavian changes nothing until you turn on Autopilot, and there's no separate clean-up step. Its Initial analysis tells you what's wrong, and from the start Bavian fixes what's inside Google Ads as part of managing the account.

What Bavian fixes

• Rejected sitelinks, callouts and structured snippets, which it replaces soon after the start.
• Rejected or weak ads, which it rewrites.
• Searches that waste money, which it blocks.
• Duplicate campaigns and keywords that don't work, which it pauses rather than deletes.
• Which conversions your bidding counts, for example when a page view counts as a result or a sale is counted twice.

What stays yours

• Bavian doesn't delete old campaigns. Removing a campaign, ad group or ad waits for your yes.
• It doesn't fix your product feed or products Merchant Center has disapproved. The Shopping page shows Google's reason, and you fix it where your products come from.
• It doesn't fix tracking code on your website or in your analytics.
• Your Google billing and account verification are yours.

Once you start, what only you can fix shows up as a task on the Agent page in Bavian. You don't have to fix anything first, but a working feed and conversion tracking help Bavian from day one.