We love Google Ads. So you don't have to.
We've spent more years than we'd like to admit obsessing over Google Ads.
Search terms, bidding strategies, wasted budgets, tiny improvements that make a big difference. The stuff most people find painfully boring? We actually find it pretty exciting.
But we get it. Most business owners didn't start a business because they dreamed of spending their evenings digging through search term reports.
So we built Bavian.
We took everything we've learned from years of managing Google Ads, combined it with AI, and created an AI ad manager that does the nerdy stuff for you.
It keeps an eye on your campaigns, catches wasted spend, finds opportunities, and makes improvements. Not once a month. Not when someone remembers to check. All the time.
We're a team of advertising and tech nerds from Copenhagen, Denmark. And while Bavian does the heavy lifting, we're the humans behind the scenes, making it smarter every day.
You focus on running your business. We'll keep obsessing over your Google Ads.
From our nerdy corner
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We counted every Google Ads change in a year. There were 280
Between October 2025 and October 2026, Google made 280 changes to Google Ads and Merchant Center that affect advertisers, more than five a week. About half were new options you could take or leave, but most of the biggest changes were Google's own decisions: things it switched on, changed for everyone or removed.
Google updates
Google's Ask Advisor vs. Bavian: an AI you ask, or an AI that runs your account
Guides
Should you let ChatGPT or Claude run your Google Ads?
Guides
Competitors clicking your Google Ads? How to spot it and stop it
Guides
"Google Ads doesn't work for my business": it's rarely the channel, it's the work
Cases
Case: Nine months. $36,000 in Google Ads spend. Zero recorded sales.
In Danish, Bavian means baboon.
We know. Not exactly the first animal that comes to mind when you think of Google Ads.
But hear us out.
Baboons are curious, clever, and always paying attention to what's happening around them. They're quick to react, good at spotting opportunities, and pretty hard to distract.
Sound familiar? That's exactly how we think a great ad manager should work.
Of course, our Bavian doesn't climb trees or steal people's lunches. It just spends its days watching your Google Ads, spotting wasted spend, and finding ways to make your campaigns better.
And honestly, we thought the world had enough software companies with serious names.
