What happens to my existing campaigns when Bavian takes over?

Bavian doesn't start from scratch. When you turn on Autopilot, it takes over the campaigns in your Google Ads account that it can manage, running or paused, and manages them from then on.

Nothing changes before that. Until you click Turn on Autopilot on the Insights page, Bavian only reads your account and shows you a start plan: what it will do on the first day.

What stays when Bavian takes over

Taking over renames and deletes nothing. Your campaigns keep their names, keywords, ads, bidding strategies and history, and on the Campaigns page they're marked Managed by Bavian. From then on, Bavian works on them as it manages the account, for example by rewriting an ad.

Campaigns that have ended, the trial campaign of a Google Ads experiment and campaign types Bavian can't manage are left exactly as they are.

How your campaigns start

Under How your campaigns will start on the Insights page in Bavian, the start plan shows which campaigns will run, with each one's Daily budget at start.

Your total daily budget starts at what the daily budgets of the campaigns running today add up to. If none of your campaigns is running, you set the total yourself. If you have a webshop, the plan can also include a New Shopping campaign, paid from the same total.

To change anything before you start, click Adjust plan and budget. You can change the budget, or write what you want in your own words, for example to keep a certain campaign paused.

What Bavian adds

Bavian blocks searches that don't fit your business, and Search campaigns that are missing sitelinks, callouts or structured snippets get them. Bavian also switches off Google's auto-applied recommendations where it can, so Google doesn't change your account on its own alongside Bavian.

If you stop Bavian

If you stop managing the account, Bavian stops at once. If you cancel your subscription, it stops at the end of the period you've paid for. Either way, it pauses nothing: your campaigns stay on Google Ads exactly as they are, and the ones that are running keep spending. Bavian doesn't undo its changes, so anything you want back the way it was, you change in Google Ads.