Which tools and platforms does Bavian integrate with?

Bavian connects to two things, both on the Connections page:

• Google Ads, which Bavian manages. Every project needs it.
• Merchant Center, for online stores. Bavian reads your products from it for Shopping ads.

You sign in with Google or with a code sent by email, and payments go through Stripe, a payment provider.

What Bavian doesn't connect to

• Google Analytics: Bavian doesn't connect to it, but conversions you import from Google Analytics into Google Ads count like any other.
• Shopify, WooCommerce and other shop systems: your products reach Bavian through your feed in Merchant Center.
• Meta, Microsoft Ads, LinkedIn and TikTok: Bavian manages Google Ads only.
• Search Console, Slack and Zapier: there's no connection, and there's no API for customers.

You don't need to install anything on your website for Bavian. To track conversions, Bavian's Conversions page can create the code once Autopilot is on, and you add it to your site.