Can Bavian move budget between Search and Performance Max campaigns?

Yes. Bavian divides your total daily budget across every campaign it manages, whatever its type: Search, Performance Max, Shopping and the rest. It moves money towards the campaigns that bring real results, such as sales and leads, in its daily run or when you ask in the chat on the Agent page in Bavian.

It moves money in noticeable steps rather than small daily nudges, because every change makes Google's bidding adjust again. The Budget page shows what each campaign gets, and why.

Good to know

• To fix one campaign's budget, click Set this budget yourself on its row on the Budget page. Bavian divides the rest around it.
• Local Services campaigns, campaigns with a total budget instead of a daily one, and campaigns that share a budget with one Bavian doesn't manage are outside the division. Bavian only switches them on and off.
• In Approval mode, a new division waits for your yes.
• Bavian never raises your total daily budget on its own. See How does Bavian’s budget limit work?