What does the free Google Ads analysis include?

Bavian's Initial analysis is a written review of your Google Ads account, on the Insights page. It's free, and it only reads your account.

What it covers

• What's wrong in your account, worst first, and what looks fine.
• Whether your conversion numbers can be trusted.
• The assumptions behind the review.
• What Bavian would do first, and how your campaigns would start.

You can switch between a Summary and the Full version. Many analyses also come with a chart that shows one of the findings.

Good to know

• It usually takes 10 to 25 minutes. You can close the page meanwhile, and it's there when you come back.
• It's written in English.
• It's a snapshot from the day it was written, and it isn't updated as your account changes.
• It isn't emailed, but anyone on your team can read it on Insights.
• If the analysis fails twice, contact us.