How do I change my total ad budget in Bavian?

In Bavian, you set one number: your total daily budget, in your Google Ads account's currency. Bavian spreads it over your campaigns and adjusts the split as results come in.

Change the total

1. Open the Budget page.
2. Type the new amount in Total daily budget.
3. If you like, write how you want it spent under How do you want it spent?
4. Click Save changes.

The page also shows roughly what the total comes to per month, and the lowest amount you can set. Anyone on your team can change it.

Before you've turned on Autopilot, you set the budget on the Insights page instead, with adjust budget in the Start Autopilot box.

When the change takes effect

• If you lower the total, Bavian lowers your campaigns' budgets within minutes, keeping any amounts you've set yourself.
• If you raise the total, Bavian places the extra money on your campaigns in its next daily run, so within a day. If you've asked Bavian to get your approval first, it asks you before it does, and while Autopilot is paused, the extra money waits. Until then, the page says that the agent decides how to divide your budget on its next daily run.

The total limits the daily budgets Bavian sets. On a busy day, Google can spend more than that, but it evens out over the month.

Set one campaign's budget yourself

If you want a campaign to have a fixed amount, click Set this budget yourself on its row, type the amount and click Save. It's then marked Set by you, and Bavian divides the rest of the total around it. To hand it back, click Change the amount you set on its row, then Let Bavian decide it again.

If it doesn't work

• Minimum daily budget is … The amount is below the lowest daily budget, which the message names. Enter that amount or more.
• This total cannot hold the campaign budgets you set, including campaigns that are paused. The amounts you've set on single campaigns, paused ones included, don't fit inside the new total with room left for your other campaigns. Raise the total, or lower some of your own amounts or hand them back.
• A campaign is still being created on your account — change the budget once it finishes.
• Update your billing to change budgets. Your last payment didn't go through, so the budget is locked until the owner updates the billing on the Account page.