Can Bavian replace my Google Ads agency or consultant?

For the day-to-day running of your Google Ads, yes. Work outside Google Ads stays with you or your other partners.

What Bavian does

Every day, Bavian works in your Google Ads account. It:

• divides your total daily budget across your campaigns;
• adjusts your bidding;
• adds keywords and blocks searches that waste money;
• writes and improves your ads;
• adds campaigns where they would pay off;
• tidies up your conversion settings, for example when a page view is counted as a result.

It reports in the Activity feed on Insights, with short notes and a Monthly report, and you can ask it anything in the chat on the Agent page in Bavian. It costs $150 a month, whatever you spend on ads.

Work outside Google Ads

These stay with you, your web developer or your other partners:

• building or changing your website or landing pages;
• making image or video ads for Display, YouTube or Demand Gen;
• other channels, such as Meta, LinkedIn or Microsoft Ads;
• installing tracking code on your website;
• your Google billing and business verification.

Good to know

• Bavian's team helps by email at support@bavian.com. See What can Bavian's support team help with?
• Agencies can use Bavian too. See How to use Bavian as an agency.