Does Bavian check my conversion tracking before it changes bids?

Yes. Every day, before its daily run, Bavian checks how far your conversion tracking can be trusted. It looks for problems such as no real results being counted, page views counted as conversions, or one sale counted twice.

When tracking can't be trusted

• Bavian doesn't move campaigns to bidding for conversions.
• It only moves targets the careful way: towards a lower cost per conversion or a higher return on ad spend.
• It tells you what's wrong next to Account on the Agent page in Bavian, and fixes the settings it can. See How do I fix conversion tracking issues detected by Bavian?

If your account records no conversions at all, Bavian sets no targets and doesn't pause campaigns for having none. It keeps spending your budget and steers on clicks, cost and which searches fit your business.

What it doesn't check

Bavian reads your conversion settings and counts in Google Ads, but it can't see whether the tracking code on your website works. Use Google's Tag Assistant to test it.

Bavian never moves a campaign back from bidding for conversions to bidding for clicks.