How much text can I send to Bavian in the Agent chat?

Up to 8,000 characters in one message, about 1,200 words. Bavian's AI already reads every campaign and its results in your Google Ads account, so you only need to paste what Google Ads doesn't have, such as sales figures from your shop or CRM.

Share a sales report with Bavian

1. In Bavian, click Agent in the menu.
2. Copy the figures that matter from your report, such as sales per product or per month, and paste them into the box at the bottom, where it says "Ask a question, provide a correction or instruct".
3. Add your question in the same message and press Enter. For example: "Here are our sales for October by product. Which products should you push harder?"

For a longer report, send it over a few messages in the same chat, one after the other.

Good to know

• Bavian answers in the chat once Autopilot is on.
• The chat takes text, so copy the figures from a spreadsheet or PDF rather than attaching the file.
• See How do I get expert answers about my Google Ads?