What types of businesses does Bavian work for?

Bavian works for every type of business that advertises on Google Ads. Online stores, local trades and clinics, B2B and software companies, tour operators and hotels, non-profits and agencies running Google Ads for their clients can all use Bavian.

Bavian adapts to your business

Bavian learns what you sell and who you sell to from your website and your Google Ads account, and writes its ads for that.

• Selling products online: Bavian runs your Shopping ads from the products in the Merchant Center you connect to Bavian.
• Leads, calls or bookings: Bavian aims your campaigns at the enquiries, calls and bookings you track as conversions in Google Ads.

Anything else Bavian should know about your business goes in Business context on the Context page in Bavian.

Good to know

• See Is Bavian a good fit for B2B companies?
• See Can Bavian manage a Google Ad Grants account?
• See Can I start with Bavian if I have never run Google Ads before?