Bavian

Will Bavian's changes put my campaigns back into Google's learning period?

Updated 27 October 2026

Some can, such as switching a campaign to another bid strategy.

How Bavian keeps your account steady

  • It usually leaves a campaign's budget as it is when the change would be small.
  • When several campaigns change close together, it usually divides your total daily budget again once, not once per campaign.
  • It judges whether a change worked only after the campaign has had time to adjust: a budget move after a week, and a new Performance Max campaign after about six weeks.
  • It doesn't move a campaign to bidding for conversions when your account records no conversions for Google to learn from.

Good to know