Can Bavian create Google Ads Smart campaigns?

No. A Smart campaign is Google's simplified campaign, where Google picks the keywords and the placements. Bavian builds full Search campaigns instead, where it chooses the keywords, writes the ads and can see which searches brought the clicks.

If you already run one

Bavian takes over a Smart campaign that runs in your account, usually within a day, and gives it its own share of your total daily budget, which is the cap you set in Bavian for what all campaign budgets add up to. It can switch the campaign on and off, but it doesn't change what's inside it.

Get a Search campaign instead

Ask in the chat on the Agent page, for example:

Create a Search campaign for our plumbing services in Aarhus.

Bavian builds it with its own keywords and ads. See Can Bavian create Google Ads Search campaigns?

Good to know

• If you'd rather not run both, ask Bavian in the chat to pause the Smart campaign once the Search campaign is live.
• See Which campaign types can Bavian manage?