Can Bavian create Google Ads Hotel campaigns (Hotel Ads)?

Partly. Bavian builds Google's newer kind of hotel campaign, a Performance Max campaign for travel goals with your hotels on it. It takes over a classic Hotel campaign you already run, but it doesn't build one.

What you need

Your hotel's rooms and prices live in Google Hotel Center, usually kept there by your booking system. Once Hotel Center is linked to your Google Ads account, Google adds your hotels to the account by itself. Bavian can't do the linking: it's done in Hotel Center, by you or your booking provider.

Bavian then needs:

• a logo on the Context page;
• the locations your ads target, set in Bavian;
• conversion tracking Bavian fully trusts, and at least 90 conversions in the last 90 days.

Ask for it

Bavian builds the campaign itself once the account is ready; in Approval mode that waits for your yes. You can also ask in the chat on the Agent page: "Launch a Performance Max campaign for our hotels". The campaign shows your hotels' own prices on Google Search and Maps, and its budget comes out of your total daily budget, the cap you set in Bavian for what all campaign budgets add up to.

Good to know

• If you already run a hotel campaign, Bavian manages that one and doesn't build a second beside it.
• A classic Hotel campaign Bavian took over keeps its hotel groups: Bavian adjusts its bids and budget but never removes a hotel from it.
• A hotel whose prices stopped showing is a matter for its booking system, not for Bavian.