Can Bavian create Google Ads Search campaigns?

Yes. Search campaigns are what Bavian builds most, with the keywords, the ad groups and the text ads written for your pages.

When you start

If your Google Ads account has no campaigns to take over, Bavian builds a Search campaign for what you sell and one for your brand name. If you already run Search campaigns, Bavian takes them over instead. See What happens to my existing campaigns when Bavian takes over?

Ask for a new one

Write what you want in the chat on the Agent page, in your own words, for example:

Create a Search campaign for our winter jackets, sending people to the winter jackets page.

Bavian reads the page, picks the keywords, writes the ads and builds the campaign. It only asks when it needs something nobody else knows, such as a phrase the ads must not use or a date the campaign should stop.

The new campaign is paid for out of your total daily budget, which is the cap you set in Bavian for what all campaign budgets add up to. If you name a daily amount yourself, Bavian asks whether to take it from your other campaigns or raise your total by that amount. Raising the total waits for the owner's yes.

Good to know

• A Search campaign Bavian suggests without being asked waits for your yes on the Agent page.
• If Bavian built your campaigns, you can also add a Brand or Competitor campaign with Create campaign on the Campaigns page. See How to create a new campaign
• Bavian doesn't build a campaign for a page it can't find on your website, and it doesn't name competitors in your ads.