Can Bavian create Google Ads App campaigns?

Bavian doesn't build App campaigns. You can create one in Google Ads for your iOS or Android app, and Bavian takes it over within a day and manages its budget from then on.

Run an App campaign with Bavian

1. Create the App campaign in Google Ads, linked to your app in the App Store or Google Play.
2. Switch it on in Google Ads.

Bavian takes over every campaign that runs in the account, usually within a day. Because you switched it on yourself, this usually raises your total daily budget by the campaign's daily budget. The total daily budget is the cap you set in Bavian for what all campaign budgets add up to. Bavian can switch the campaign on and off.

What Bavian doesn't touch is the campaign's ads, its bidding or its app settings. Those stay yours in Google Ads.

Good to know

• Bavian counts the campaign's installs as its results when it reads how the account is doing.
• To ask Bavian about an App campaign it took over, write in the chat on the Agent page, for example "Give the App campaign 20 dollars a day".
• See Which campaign types can Bavian manage?