Can Bavian run my Google Ads in several countries and languages?
Updated 20 October 2026
Yes, for one website. On the Locations & languages page in Bavian, you can target as many countries as you like, and several languages, the same for every campaign or different per campaign. See How do I change the countries my ads target?
One ad language
Bavian writes your ads, keywords and assets in one language: the Ad language on the Context page. Targeting a language doesn't translate your ads. If you already run campaigns in other languages, new ads Bavian writes for them are in your ad language too.
For a campaign aimed at one country or region, or one in another language, ask in the chat on the Agent page. Bavian then builds that campaign with ads in its language and pays for it from your total daily budget. The country has to be one you targeted when you set up Bavian.
A website per country
If you have a separate website for each country, each website is its own project in Bavian, with its own Google Ads account and, for an online store, its own Merchant Center account. You can run them all from one Bavian login. See How to use Bavian as an agency.
Shopping
To show Shopping ads in a country, your products in Merchant Center have to be set up for that country.