Can Bavian create Google Ads Demand Gen campaigns?
Updated 30 October 2026
Bavian doesn't build Demand Gen campaigns, because it doesn't make the images and videos a Demand Gen campaign needs. You can create one in Google Ads with your own creatives, and Bavian takes it over within a day and manages it from then on.
Run a Demand Gen campaign with Bavian
- Create the Demand Gen campaign in Google Ads, with your own images or videos.
- Switch it on in Google Ads.
Bavian takes over every campaign that runs in the account, usually within a day. Because you switched it on yourself, this usually raises your total daily budget by the campaign's daily budget. The total daily budget is the cap you set in Bavian for what all campaign budgets add up to. Bavian can switch the campaign on and off, change its bidding strategy, and change its locations.
What Bavian doesn't touch is the creative: it doesn't write or replace the ads in a Demand Gen campaign.
Good to know
- Bavian's Performance Max campaigns show on YouTube, Discover and Gmail too, from one budget. See Can Bavian create Google Ads Performance Max campaigns?
- To ask Bavian about a Demand Gen campaign it took over, write in the chat on the Agent page, for example "Switch the Demand Gen campaign to maximize conversions".
- See Which campaign types can Bavian manage?