Can Bavian create Google Ads Performance Max campaigns?

Yes. Bavian builds a Performance Max campaign when your account is ready for one, and it takes over a Performance Max campaign you already run.

When Bavian builds one

A Performance Max campaign learns from conversions alone, so Bavian only builds one when the account can feed it:

• conversion tracking Bavian fully trusts;
• at least 90 conversions in the last 90 days;
• for an online store, a healthy Merchant Center feed, because the campaign shows your products from the feed;
• for other websites, a logo on the Context page and a funded Search campaign built by Bavian, because the Performance Max campaign is funded from it.

Bavian builds the campaign itself when those are in place and your Search campaigns can't buy more of what works; in Approval mode that waits for your yes. You can also ask for it any time in the chat on the Agent page: "Launch a Performance Max campaign". If something is missing, Bavian tells you what.

The new campaign gets its daily budget from your total daily budget, which is the cap you set in Bavian for what all campaign budgets add up to. The total doesn't change.

What Bavian puts in it

For an online store, the campaign runs on your product feed only. For other websites, Bavian writes the headlines and descriptions and uses your logo and, where you have one, an image from your project. You can add your own images and videos to the campaign in Google Ads.

Good to know

• A Performance Max campaign you already run is taken over and kept: Bavian doesn't build a second one beside it.
• Bavian doesn't build a Performance Max campaign to fix low spend, a feed problem or broken tracking.
• See Can Bavian move budget between Search and Performance Max campaigns?