Do I need server-side tracking for Bavian?

No. Bavian reads your conversions from Google Ads, so it works with whatever setup sends them there, whether that's a tag on your website, Google Tag Manager or a server-side setup.

What matters to Bavian is that Google Ads records real results, such as sales or leads, and counts each one once. For sales, the right order value also helps Bavian see what each campaign brings back for its cost.

Good to know

• Bavian checks your conversion settings and counts every day, and tells you on the Agent page if something looks wrong. See Does Bavian check my conversion tracking before it changes bids?
• Bavian can't see whether the tracking code on your website works. Google's Tag Assistant can test it.