What does Bavian CSS cost for Google Shopping, and can I use it without Autopilot?

Bavian's CSS is included in the Autopilot subscription at no extra cost. It comes as part of Autopilot rather than as a separate service.

A CSS, or comparison shopping service, is the company that places your Shopping ads on Google. Bavian's CSS is available where Google offers CSS: the EEA (European Economic Area), Switzerland and the UK.

What you pay

• Bavian: the Autopilot subscription, $150 a month or $1,500 a year, excluding VAT. Bavian's CSS adds nothing to it.
• Google: your ad spend, billed directly through your Google Ads account as before. Bavian takes no share of it.

Without Autopilot

Until Autopilot is on for your project, the button for moving to Bavian's CSS is greyed out, with a note under it that the feature requires Autopilot. Turn on Autopilot first, then make the move. See How do I activate Autopilot?

Good to know

• See How do I activate Bavian CSS?
• See How much does Bavian cost?