Can Bavian create Google Ads Shopping campaigns?

Yes. For an online store, Bavian builds and runs your Shopping campaigns from your product feed.

What you need

A Merchant Center account connected to your Bavian project, with products Google has approved. See How do I connect my Merchant Center account to Bavian?

What Bavian builds

When you start, Bavian builds one Shopping campaign that holds all your products. As the numbers come in, it gives a brand, a product type or a set of products its own campaign, with its own budget and its own target, when they have earned it.

If you already run a healthy Shopping or Performance Max campaign for your products, Bavian keeps it as the base rather than replacing it, and gives product groups their own campaigns beside it only as the numbers justify.

Ask for a change

You can steer the structure in the chat on the Agent page, for example:

Give our Nike products their own Shopping campaign.

Bavian checks the products' own numbers first. A group with too few sales to learn from stays in the main campaign, and Bavian says so.

Good to know

• Bavian never runs two campaigns that sell the same products from the feed, so it won't build a second main Shopping campaign beside the one you have.
• Shopping campaigns share your total daily budget with the rest of the account. See How does Bavian’s budget limit work?
• Bavian CSS is included in the Autopilot subscription at no extra cost. See How do I activate Bavian CSS?