Bavian

What if my Google Ads account won't connect to Bavian?

Updated 12 November 2026

Most problems come down to which Google login you use. Find what you see below and follow the fix. The normal steps are in How do I connect my Google Ads account to Bavian?

What you see, and what to do

  • Google's window closed before you were done. Click Connect in Bavian and start again.
  • Nothing happens when you click Connect. Your browser blocked Google's window. Allow pop-ups for app.bavian.com, then click Connect again. An ad blocker can also block the window.
  • Google uses the wrong login. In Google's window, choose Use another account and sign in with your Google Ads login. If Google keeps switching, open a new browser profile with only that login and connect from there.
  • Bavian says "No Google Ads accounts are available for this Google login". The login you chose has no access to your Google Ads account. Click Connect and choose another login, or get access to your Google Ads account.
  • Google asks for a passkey you don't have. The passkey is part of Google's sign-in, so you set it up with Google: here's how. Google can take up to 7 days to accept a new one.
  • Bavian says "This Google login can't manage your Google Ads account". Your login needs Standard or Admin access. Here's how to get it.
  • You want to give Bavian access from inside Google Ads or Merchant Center. Bavian can't be added as a user there. It connects through your own Google login when you click Connect in Bavian.
  • Bavian says "Your Google Ads account isn't active". Finish setting up the account in Google Ads, usually by adding billing details. Then click Connect again.
  • The Google Ads card says "Choose account". You're almost done. Choose your account in the list. If the list is gone, click Connect to start over.
  • Bavian says "Already managed by another project". A Google Ads account can only be in one Bavian project. If the other project is yours, disconnect Google Ads on its Connections page first. If not, contact us.
  • Bavian shows an Error ID. Write to support@bavian.com with the Error ID and a screenshot.

If the connection stops later

Bavian shows No active Google Ads connection. Click Reconnect Google Ads and go through the four steps again.